Georgia Church

I started my career in production because I loved making things. But I kept asking the wrong questions- not how we shot the scene, but why audiences cared about it in the first place. After bugging one too many Directors on set, I realised I was a strategist. Now I channel my curiosity about what audiences feel and need into insight-led, innovation-first strategy.

Today, I work with brands like Google, Coca-Cola, and Unilever, helping them see through the eyes of their audiences to solve some of their most challenging problems. Whether it's untangling complex MarTech ecosystems or translating business objectives into clear propositions, I design strategies that translate complexity into compelling narratives, always with a focus on the audience-how they behave, what they value, and what matters most to them. My work has taken me to the centre of how brands are responding to AI, and bringing these two perspectives together- audience and machine- is a real passion area of mine.

I’ve lived in four cities in three countries, have worked on projects from Burkina Faso to Bogotá, am fluent in french, and endlessly curious about how culture informs the way we connect, create, and consume.

I hold a BA in English Literature & French and an MA in Television & Cross-Media Culture from the University of Amsterdam, ranked the world’s #1 Communications and Media programme.

Currently reading:

Project Hail Mary, Andy Weir

Careless People, Sarah Wynn-Williams